The Prague Fashion Weekend project seeks to support Czech fashion designers and brands. Its aim is to establish a stable platform that will help connect designers, retailers and end users with the ultimate goal to shape their view of the Czech fashion, which should be put into the limelight from a novel and attractive perspective.
This year, PFW has joined the international network of international fashion events under the patronage of the Mercedes-Benz brand. Thus Mercedes-Benz Prague Fashion Weekend joins the rank of Mercedes-Benz Fashion Week Berlin, New York or Madrid.
Prague and the Czech Republic as such are therefore presented with the opportunity to become famous not only for their rich history and outstanding architecture but also as a sought-after fashion destination.