…clothing is the way of expression of the inner life of each individual and the way of communication with the outer world… Academic painter Jaroslava Procházková is a fashion designer who presents the brand “Jaroslava” and has been holding a significant position among Czech fashion designers already for a number of years. Her models feature a noticeable silhouette and ingenious use of colours combined with a great attention to details.
The “Jaroslava” brand specializes in knitted quality fashion, genuinely made in the Czech Republic in limited series for women of all age categories, sizes, interests or social statuses. The only characteristics running like a thread through the entire range of products are quality, uniqueness and timelessness.
Every collection contains a number of particular components (pullover, tops, skirts, dresses, coats, scarves) and by using these components, every female client will be able to put together a simple wardrobe suitable for everyday purposes or social events according to her individual style and taste.
Web: www.jaroslava.cz
Runway, Contact: friday, September 20th, 2013, 04:00 p.m., STUDIO: Palace “LUCERNA”, below the hanging horse, Vodičkova 36, Praha 1
